A MUSEUM THAT DIDN’T EXIST A CAMPAIGN THAT LET PEOPLE IMAGINE IT
The Story
- Client:
- Freshpet
- Category:
- Pet food
- Creative Campaign:
- Kitchen Conversations
PEOPLE DON’T HAVE A DOG THEY HAVE A BETTER HALF
Who said pets don't belong at the table?
Freshpet. It’s the original fresh, healthy dog food. The one that existed before all those other fresh, healthy dog foods came along and crowded the industry. In the face of an increasingly competitive space, Freshpet needed to cement its status as the best in the biz. But rather than shout claims, we mined insights—like the fact that our key target doesn’t have a “pet,” they have a “pet partner.”
Cue Freshpet’s new positioning: “Better Food for Your Better Half.” We launched the platform with a suite of clever spots eavesdropping on the kinds of dinnertime conversations pet people only have with the “people” they love most.
15.7%
volume increase in the same quarter the campaign launched
15.5%
Net Sales Growth in the same quarter the campaign launched
CAPABILITIES
- Integrated
- Strategy
- Creative
- Social and Influencer
- Production
