Terri & Sandy continues leadership revamp with Martin hire

Terri & Sandy has its first chief strategy officer Independent agency Terri & Sandy has named John Gibson as partner and its first chief strategy officer. Gibson joins from Omnicom’s Martin, where he served as head of strategy. The move marks the latest in a string of senior hires at Terri & Sandy, following the October appointment of Amy Ferguson as partner and chief creative officer.

During his Martin tenure, Gibson nearly doubled the size of the agency’s strategy team, expanded its communications planning capabilities and established an in-house analytics and research practice called Impact Intel, per Terri & Sandy. In his new post, he will spearhead the development of Terri & Sandy’s proprietary AI platform, Athena.

“He’s incredibly smart, calm under pressure and just a genuinely awesome human, which is a requirement for our agency,” Ferguson, who previously worked with Gibson at TBWA, said in a statement.