Muse by Clios

Here Are the Top Muse News Stories of 2025

Cadbury! iPhone! Coca-Cola! Xfinity! Freshpet!

Steve Schirripa holds a dachshund beside Freshpet Fresh from the Kitchen dog food and a bowl of fresh dog food.

Ah, Muse readers, you didn’t let us down in 2025. You’re always there for our coverage of the satirical, kooky, off-kilter campaigns. Sprinkling in celebs, tunes, nostalgia and critters yields our most-read news stories of the year.

Keep up the great work in ’26, my peeps. Adland’s tougher than ever these days. Your devotion to oddities and jokes speaks to the enduring silliness and flexibility of the human spirit. It serves all of us well.

5. The Mob Rules in Mafia-Themed Freshpet Ads

Gangsters sure play ruff! But they love their dogs. (And their mothers, or so we hear.) Hollywood wiseguys Steve Schirrpa, Johnny Williams and Robert Costanzo chew the scenery to sell the cute, canine concept.