SAVINGS SO STUPID IT’S SMART

With inflation at historic highs, bargain-minded shoppers were fleeing traditional grocery stores. They went to Walmart and dollar stores. Now, BJ’s needed to prove it belonged at the top of their consideration set. The answer was “Absurdly Simple Savings,” a campaign that showed shoppers they didn’t need coupons, calculations, or clever hacks to save up to 25% on groceries at BJ’s. We took that simple idea across TV, social, OOH, and search, then extended it to BJ’s absurdly cheap gas, and hijacked the news cycle with timely savings messages that made fighting inflation feel almost too easy.