REDEFINING WHAT IT MEANS TO BE A PRINCESS

Disney Princess was facing a big cultural challenge: books, blogs, and brands were debunking the “pink, passive Princess” trope. But when you look beyond the tiaras and ball gowns, you see that the courage, ambition, and resilience everyone was looking for had been there all along. We just needed to get people to see it. Enter “Dream Big, Princess,” a global platform pairing beloved Princesses

with real women and girls achieving greatness in science, leadership, athletics, arts, and social impact. The idea ultimately spanned Disney’s entire ecosystem—from products to parks to philanthropy across over 40 countries. We created a bigger, more powerful way to see what being a Princess could mean.