A MUSEUM THAT DIDN’T EXIST A CAMPAIGN THAT LET PEOPLE IMAGINE IT
The Story
- Client:
- Freshpet
- Category:
- Pet Food
- Creative Campaign:
- I’m a Dog Mom
Putting our Paw Print on Pop Culture
Since 2006, Freshpet has been revolutionizing the way we feed our furry companions. But to remain the fastest-growing petfood in the category, Freshpet needed to step up its game. So we put our paw print on pop culture by partnering with pop star extraordinaire (and proud mama to FOUR adorable pups) Meghan Trainor. Famed for her #1 hit "All About That Bass," Meghan wrote us an original song called "I'm a Dog Mom." Then we created a tail-waggin' video starring Roo, Soca, Biggie, and Lilo Trainor. Catchy and unmistakably Meghan, the song was beloved by all those who want the best for their pups.
Famed for her #1 hit "All About That Bass," Meghan wrote us an original song called "I'm a Dog Mom."
“There’s no denying that apart from the catchy beat, the lyrics to ‘I’m a dog mom’ are relatable to dog lovers everywhere.”
DOG MOMS APPROVED
+28.3%
increase in volume and net sales
CAPABILITIES
- Strategy
- Creative
- Social and Influencer
- Production
- PR and Earned Media
