Client:: Freshpet
Category:: Pet food
Creative Campaign:: It’s Not Dog Food, It’s Food Food

FRESH DOG FOOD SO GOOD IT ELICITS INTIMIDATION FROM THE MOB

For years, our highly successful Freshpet campaign, “It’s Not Dog Food; It’s Food Food,” has reshaped the way pet owners think about feeding their dogs. We’ve pushed the idea that for dog people, fresh, refrigerated food is not a luxury—it’s a must. The campaign’s tremendous success has strengthened the bond between pet parents and their pups, creating a fiercely loyal following.

To take the campaign to even greater heights, we enlisted the famed “made man” Steve Schirripa to join the cause. With his no-nonsense attitude, Schirripa delivered a message that couldn't be clearer: Dog food belongs in the fridge, and if you’re not on board, well, you just might be sleepin’ with the fishes.